Recently, I read an article criticizing a potato chip company for putting a breast cancer pink ribbon on their bags. They were accused of using the ribbon for furthering their own brand rather than for the cause itself. All I could think to myself was “so what”. If a donor receives monetary gain while supporting a cause, then everyone wins.
As founder of the prostate cancer awareness organization, ProstAware, I hope that our supporters reap rewards – whether monetary or intangible. Non-profit organizations want to provide any or all of the following benefits:
- Personal satisfaction
- Tangible assets
- Gifts of monetary value
- Enhanced profitability
- Education and awareness
Please join us for ProstAware’s Fifth Annual Blue Ties Luncheon on Friday, September 27, 2013 at the Ritz-Carlton, Buckhead (Georgia). Click here to learn more.